Bien Mangar is using a sacred image of a Hindu goddess on its beer bottle. This is extremely insensitive, derogatory and harmful to Hindus. Pictures of Hindu goddess are being printed on beer bottles.
oi-Sanjay Kumar Jha
These days organic wine company in UK bien manger The anger of the Hindu community against This company in the market ‘Mandala’ Beer has been brought out with the name on which the picture of Hindu goddess is pasted. The Hindu community is demanding that the company stop putting such labels on its products and take back the products sent for sale in the market. It has been informed from the Twitter handle named Ensight UK that a company named Bien Mangar is selling products that hurt the sentiments of Hindus.
Insight UK tweeted
Insight UK tweeted on Twitter that Bien Mangar is using a sacred image of a Hindu goddess on its beer bottle. This is extremely insensitive, derogatory and harmful to Hindus. The Hindu community has demanded that the company withdraw all such products and stop its production. Insight UK presents itself as a social movement of the ‘British Hindu’ and ‘British Indian’ communities.
India has connection
The beer, produced by France-based Brasserie d’Alt, is also being found on other websites selling alcoholic products, according to reports. It is priced at 3.65 Euro (Rs 321 approx) for 330 ml. Regarding Mandala beer, it is written on the company’s website – This beer comes out of the 18th century tradition and was originally made for the British colonial soldiers based in India. To withstand the transport by boat, the beer was added with higher levels of bitterness and alcohol. According to the company, the recipe of this beer is the same but the storage location has changed.
Social media users condemned
According to the product description on the website, Mandala beer is brewed in a British style with pale ale malt, four hops, an American yeast strain and water from Boralds in Aubrac. This beer is prepared by infusion and hot and cold hopping. This tweet by Insight UK has inspired many people to raise their voice against this beer brand in a big way. Many social media users have also strongly condemned this matter.
Such cases have come many times before
Neither Bien Manger nor Brasserie d’Olt have issued a response in this regard. This is not the first time that a liquor company has used a picture of a Hindu deity on its product. In the year 2021, a French liquor company called Grenade-sur-Garonne in South-Western France had to face a lot of criticism for launching ‘Shiva Beer’. In 2018, a Hindu organization strongly condemned the Derbyshire Liquor Company for using a picture of goddess Kali on a beer bottle. Earlier in 2013 an Australian liquor company was using pictures of the Hindu deities Ganesha and Lakshmi on the label of bottles of its alcoholic ginger beer.
Bien Manger uses sacred image of Hindu Goddess on their beer bottle.@BienManger it’s highly insensitive, disrespectful & hurtful to #Hindu, The Goddess Hindus worship is being used on your beer bottles. We demand you recall all such products & stop further manufacturing of it. pic.twitter.com/NiSvQ47Hh1
— INSIGHT UK (@INSIGHTUK2) January 10, 2023
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Story first published: Friday, January 13, 2023, 18:21 [IST]