Sports Tourism in Odisha: Future Promise, Potential Growth – न्यूज़लीड India

Sports Tourism in Odisha: Future Promise, Potential Growth

Sports Tourism in Odisha: Future Promise, Potential Growth


Odisha is going to be a leader in the sports tourism sector in India. There is no better state than Odisha to promote sports tourism.

News

oi-Foziya Khan

Published: Monday, January 23, 2023, 17:44 [IST]

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Bhubaneswar: Sports is one of the fastest growing sectors in tourism. More and more tourists are interested in sports activities during their visits whether sports are the main purpose of the trip or not. Tourism and sports are intertwined and we have seen this happening in Odisha since 2017 when the state hosted the Asian Athletics Championships.

Major sporting events, such as the Hockey World Cup, football tournaments and others have become powerful tourist attractions in their own right. These hosts are making a very positive contribution to the tourism image of the destination and its economy.

Souvagya Mohapatra, a hotelier, said that things are going well for Odisha and if this continues, our tourism sector can greatly benefit from international sporting events. We may need some good overseas branding and publicity, road shows to showcase the tourism potential of Odisha before these tournaments.

Odisha is going to be a leader in the sports tourism sector in India. There is no better state than Odisha to promote sports tourism. Tourist places are very accessible here and Odisha has proved its mettle in successfully organizing large scale sporting events. It is a perfect combination to promote sports tourism. We will need to develop the tourism and sports infrastructure of some of the cities in the south. Like Berhampur, one in the west – Sambalpur or Rourkela and one in the north – Balasore.

Talking to Omcom News about the potential of this segment in Odisha, veteran hotelier and director, The Crown, Bhubaneswar, Debasish Patnaik said that the state has in the recent past hosted world-class events and sponsored Indian hockey teams. Has created a huge visibility for Odisha.

According to Patnaik today Odisha is well positioned to host big events with several star properties in the city. The number of hotels has increased, we have ITC, Vivanta and other brands coming up in Bhubaneswar. By early 2025, we will have at least 1,500 star rooms in the city, he said. “We need to market our products like ‘eco-retreats’ to promote sports tourism.

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Sports Tourism in Odisha: Future Promise, Potential Growth

Story first published: Monday, January 23, 2023, 17:44 [IST]

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