These films will play magic on OTT, not cinema, why are makers leaving box office and running towards OTT? – न्यूज़लीड India

These films will play magic on OTT, not cinema, why are makers leaving box office and running towards OTT?


oi-Kusum Bhatt


Published: Thursday, November 24, 2022, 18:51 [IST]

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Ever since the announcement of Karthik Aryan’s ‘Freddy’ and Vicky Kaushal’s ‘Govinda Mera Naam’, the happiness of the fans knows no bounds. Both the films have given a hope to the film industry even before its release. Both the films are to be released on the OTT platform instead of the big screen. In such a situation, it is believed that the makers are choosing the digital space instead of the big screen as a safe option.


Apart from Freddy and Govinda Mera Naam, Sidharth Malhotra and Rashmika Mandanna starrer Mission Majnu and Rakul Preet Singh’s Chhatriwali are also expected to go straight to the streaming space. Let us tell that films like Thank God, Double XL, Phone Booth, Doctor Ji and Mili were released on the big screen. This film could not live up to the expectations at the box office.

The films are doing dismal on the big screen. In such a situation, the makers no longer want to take the risk of releasing any film with the help of box office. Talking in this regard, trade analyst and producer Girish Johar says that there is a lot of lack of confidence in the Indian industry right now. Because no one is able to understand what is happening and what will actually work. It takes a lot of courage to come to the box office and get validation here. I think the makers feel that it is futile to try and thus they move to the OTT space. Because it is a very safe option in terms of economy.

The arrival of the makers on OTT shows that they have to box
The fear of going to office is haunting me. Because they turn to the OTT platform to recover the cost of any project. This is a very calculative move by the makers. They feel that by doing deal with OTT they will recover the cost of their projects. After that they deal with OTT platforms. But if the film flops then the OTT and satellite deals are also affected to a great extent.

At the same time, trade analyst Taran Adarsh ​​has expressed concern about the upcoming trend. He says that after waiting for films on the big screen for more than two years, now I cannot understand why the films are running on OTT when things have opened again? I think the biggest thing is that the makers feel that these films are OTT friendly. But it is very strange that big names are associated with these projects.

On the other hand, producer Ratan Jain feels that it is good that the makers are being realistic and are choosing the OTT route. Due to this, the crowd waiting for the release on the big screen is reducing. Another film of Akshay Kumar will also have an OTT premiere soon. Joginder Tuteja says that the makers are ascertaining which film will run in the theaters and which will not. So this is a good strategy.

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english summary

Freddy and Govinda Mera Naam Bollywood big release on OTT

Story first published: Thursday, November 24, 2022, 18:51 [IST]

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